Internet Marketing Revealed

PPC stands for Pay-Per-Click, which is one the Search Engine Marketing technique. PPC is able to drive quality and targeted traffic to your website, where you can make full use of it by capturing their first name and email addresses for future follow-ups.

PPC stands for Pay-Per-Click, which is one the Search Engine Marketing technique. PPC is able to drive quality and targeted traffic to your website, where you can make full use of it by capturing their first name and email addresses for future follow-ups.

With the effective keyword research, you will discover hot niche keywords for this PPC online advertising game. The key to your success is to discover keywords for which people are exactly searching. If you have your own limited budget, the free keywords search tools are your alternative choices, like WordTracker, Digital Point and Google Keywords.

SEM expertise can be found in an agency, and for some companies that will always be the right choice. For example, I have no problem with outsourcing your SEO campaign. Also, if you don”t use search today and outsourcing gets you started, or if don”t have enough time to spend on search, then using an agency is certainly better than doing nothing.

When you go in for a pay per click search engine marketing option you should gather as much information about that pay per click search engine marketing option as possible before you actually hand over any money.

The problem is that there are billions blogs and websites out there and people normally don”t look beyond the second page of search engine results.

The website owner only needs to be paid for every ”click” of your embedded link and so the term ”pay per click”. Pay Per Click advertising is a great marketing tool that helps in increasing the traffic to your website. Pay Per Click marketing has now become the norm for getting assured top search engine positions in most of the top search engines such as MSN, Yahoo! and Google.

The basic premise behind PPC search engine internet marketing is the idea that search engine users are entering targeted search terms or keywords into the SE interface looking for information that is relevant to a merchant’’s products or services.

Some, like PPC Web Spy published by Bryxen Software are available free with the option to upgrade to a premium subscription and some are more prohibitively expensive.

Once this science of attracting potential leads has been established, the next step is to get these clicks to convert into actual leads. This is where the art of the message in the PPC ad begins to shine. In order for the PPC ad to lure potential customers, it must elicit some sort of desire in its compelling message.

On the other hand, SEO costs the online marketer nothing but time and “know how” to get high first page rankings. And SEO remains on the page for as long as the search engine will allow it to be there.

Through PPC advertising, you can get in some serious traffic to your web-based business, since it most likely gets accessed by around thousands of people a day on Google.

It is still recommended that you keep on searching for valuable materials like e-books to understand more about PPC. Also don”t forget to do some testing. That would help you in learning and mastering the art of PPC advertising.

Choosing keywords is more complicated than simply choosing the keywords that you assume people search for most often. Doing so usually results in lack of traffic and/or lack of sales.

Choosing keywords is more complicated than simply choosing the keywords that you assume people search for most often. Doing so usually results in lack of traffic and/or lack of sales. Either you might not get sufficient traffic from those keywords or those keywords might not convert well. Here are some metrics to consider for choosing the best keywords to target with your website.

As you look for keyword phrases don”t overlook the search engines. Google for instance has various commands you can use to help you find your special keywords for your niche site.One command is “allinanchor: keyword phrase”. This command will find the number of websites using the specified keyword or phrase in internal or external anchor text.

The best keyword tool now becomes be the mind of the consumer, in a weird way. You just need to be able to predict what they”ll be searching for, and then what they”ll be entering into Google to find it. Sound hard? Well maybe it is, and maybe it isn”t. One way for you to get into the mind of your potential customers is to find out as much about them as you can.

Use keyword suggestion tools. Right now, there are so many keyword suggestion tools that are available in the online arena. While some are paid, there are those that you can use for free just like the one that is offered by Google. You don”t need to pay as Google’’s AdWord keyword tool is very reliable.

This can be done by using the many different keyword searches that is offered by Google AdWords. There are three types of searches that can help you to bid on the best keywords for your site. The first is an exact search which only allows you to bid on the exact phrasing of the keyword phrase. This means that if “golf putter” is the keyword phrase then when a natural search is conducted using this phrase, your site is going to come up for your target audience.

Look for niche keywords or markets that others haven”t yet found. Such keywords have the magic combination of being relatively popular searches, but having little competition. Wordtracker provides a measurement for this – KEI or keyword effectiveness index.

Use well targeted keywords instead of general keywords. Use the word “mouse” instead of “computer peripherals”. Keywords too general will miss clients after all. In this case, more accurate and descriptive keywords such as optical mouse, wireless mouse or blue tooth mouse should be given enough consideration.

When you”ve chosen your keyword list, you can use it for your website or for PPC campaign. It’’s really up to you. It’’s important that keywords are closely related to each other so you bring targeted traffic to your website.

Most internet surfers reach any website through keywords search; hence finding the right keywords that drive targeted traffic is the most important step in any internet business. You must continue to fine tune your list until you find a group of money keywords that drive more targeted traffics and make more sales.

Today’s post is question from Hicham Damahi of beezid.com/ who asks “How to handle expired product pages on a classified / auction site.” I’m going to expand the topic to cover expired product pages as well, since the concept it basically the same.

I touched on this briefly in my Shopping Cart SEO Tips post, but there are a couple of different conditions that require some finesse so let’s run through the most common cases:

Product Goes Temporarily Out of Stock: If a product goes out of stock temporarily, but you do expect to get it back in stock,  you’ll want to leave the page up from a search engine perspective. You want to make sure that you let the customer know the product is out of stock. If they can order it or be notified when it comes back in, that’s great. But taking the page up and down–that’s bad mojo right there. Don’t do it.

Product Goes Out Of Stock Forever: If the product goes out of stock forever, you have a couple choices. You can leave the page up with a discontinued notice on the page. IMHO that’s not the best way to go for search engines. Ideally I’d like to not lose any link equity and 301 the product page to a similar product, category/department page, or home page.

Product is Replaced or Updated: If a product is replaced or updated, handle it the same way you would handle a product that goes out of stock forever. Unless there is some value in maintaining an un-purchasable archive page, 301 it to the new product, up one category/department, or back to the home page.

Expired or Completed Auction Page: Handle this the same way as a product going out of stock or being replaced.

Why would you want to 301 the product/auction page instead of letting it expire and issuing a 404? Two key reasons: link reclamation and conservation of  existing link equity. Are all of your products/auctions going to get links? No, but some will. Links are like money: once you have them, you don’t wan to waste them or throw them away. You want to keep them. I wouldn’t advise trying any tricks with rel=canonical either. Search engines have said they will make their own decisions when it comes to  rel=canonical and IMHO the last thing you want to do is leave things to chance. Take the easy method that works and 301 the expired page.

If you are going to have a high volume of items that do this, you’ll want to work out an automated system to take care of as much of this as possible. Use product names, SKU’s ISBN, tags, or even product categories if you have to. Just don’t let them expire.

The danger of leaving up expired products/auctions is that you create a lot of useless pages. Your site only has a certain amount of inbound link equity, so don’t squander it on product pages with no value. Now if you sell unique collectibles and you want to keep the archives up, that makes sense, but if you’re selling consumer goods like an iPod or Samsung LCD TV, there’s just no point to it.

Lastly I’d like to bring up something called predictive SEO, which I wrote about in 2005. If you know that a product is coming, why not put up a page about it in advance? Don’t be a spammer and put up an empty page. Try to put something up that has some useful information: when is it supposed to be out, what are the specs, the price, etc. I also think it’s pretty smart to try and capture leads if you can as a way to lock in some future sales.

So, to wrap things up, here are the take aways:

• Put up and leave product pages up where you will be selling or restocking an item in the future.
• Capture leads for future sales on out of stock products wherever possible
• Redirect out of stock or discontinued products via 301 to replacement product pages or appropriate department pages
• Automate redirection as much as possible to cut down on maintenance

Comments